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Which is higher than the “before” level; the structure oftraffic to the site and the quality of calls did not change significantlyduring the period under study; Despite these comments, before and aftermeasurements cannot be considered a reliable way to assess the influence offactors on results. This case was first published in the IT-Agency Academy ,where you can read our other materials 5 important trends in the promotionalmarket in 2023 We have collected important trends in the development of thepromotional market that emerged in response to the challenges of 2022, andwhose influence we will continue to feel in 2023.
Bafsy , Bafsy 5 important trends in the promotional last database marketin 2023 Last spring, we conducted a survey in our intimate telegram channelPromoSkills. We asked market participants what they thought awaited promotionsin 2022. Almost 30% of respondents were confident that the market wouldcollapse. As time has shown, the pessimistic forecast did not come true. Themarket survived, but most definitely changed a lot. We share our observations:we have collected important trends in the development of the promotional marketthat emerged in response to the challenges of 2022, and whose influence we willcontinue to feel in 2023. Co-promo The past year has taught brands andcompanies to unite in order to face new challenges together.
Co-promotion of products with a similar target audiencehelps optimize launch costs, prize pools, and advertising. It’s not just brandsthat are looking for common ground; contractors (agencies, cashback services,platforms, etc.) are developing joint offers and establishing integrations toincrease their value (and reduce the price of services) for customers. Lesscustom, more no-code A logical consequence of the reduction in marketingbudgets was the abandonment of custom in favor of ready-made solutions. Byincreasingly mastering no-code platforms, companies have learned to solve manyin-house tasks. It’s worth noting that the result is in no way inferior tocustom projects (take, for example, the same sites using Tilda’s newtemplates).
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