6 advantages of having an app for your business

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That most Internet connections occur through mobile phones is nothing new, but did you know that 80% of browsing time is spent on apps ? This is deduced from the latest Ditrendia study , which shows two apparently contradictory data: 22 million users use mobile apps and 500 million companies still do not have their own. If you belong to this last group, you need to know the advantages of having an app in your company.

What are the 6 advantages of having an app for your company?
From better customer service to a continuous presence in the minds of your followers, to a better brand image, there are many benefits of an app for a company. The key is to detect when your business needs an app . From there, all that remains is to enjoy the 6 main benefits of having one.

Strengthen your brand image
Apps are, first and foremost, a communication channel . The user can contact you and let you know what they need, but the most valuable thing from your point of view is that you can also send your user the messages you want them to receive.

You must use your company's application in a strategic way to achieve your objectives

It is important to use enterprise applications wisely Mexico Mobile Number List and strategically. Its value in educating your audience is very high, so it is essential to know where the line is between communication and spam. This way, your customers will feel better served and it will be easier for you to create brand ambassadors, a goal that all companies should aspire to.

Build customer loyalty and improve engagement
Many of the existing business apps incorporate machine learning technology to personalize the user experience to the extreme . The ultimate goal of this strategy is to increase the number of conversions, a goal that is achieved by offering customers exactly what they want when they want it.



This way, the more the user uses an app, the more they want to use it. The virtuous cycle of engagement operates in an app much more effectively than, for example, on social networks. The reason? The app is a closed environment that the company completely controls .

Improve your customer service
We live in the culture of immediacy and customers demand instant access to products, services and answers to their questions. An app is the best way to meet all these demands.

The ultimate goal is to improve the user experience and create a direct link between them and your company . And this is implicit in an app. In addition, purchasing processes are usually simpler and more immediate through the app, which also improves results in that sense.

Complement your marketing strategy
Communication and loyalty are two of the pillars of a good marketing strategy. Retargeting is a tool that complements them and that you can use thanks to the data collected by your company's app.

One of the biggest advantages of an app is related to the ability to collect data . Every time the customer opens your app, it can trace the route they take, analyze their behavior, check which are the hot points of their trip and which are the vanishing points. And, with that data in hand, developing a retargeting strategy that allows you to capture those who did not buy is much easier.