Buyer persona – are demographic data enough to create it? Let's go back for a moment to the question posed at the very beginning of the text: Who am I actually selling to? A slight change in this question will be the next stage in creating a buyer persona: Who buys what I offer? Why is it so important? No commodity exists without context. Customers are the context for goods and services. And their representation is the buyer persona. A quite natural reflex will be to reach for statistical data .
It is easy to identify relatively homogeneous groups of consumers with quite similar needs. When you analyze your data you will find out for example that the main recipients of your products are Millennials and representatives of Generation X. of this group are men are women. of buyers live in Krakow or the surrounding area and the remaining in the Silesian Agglomeration. of them use smartphones. buyer persona marketing SepaArgentina WhatsApp Numberrating such groups i.e. market segmentation gives you some idea of who is the recipient of what you sell. However this is an incomplete picture .
A buyer persona defined only on the basis of demographics is a poorer version of what can be done with data today. What's more it can mislead you! You do not believe? Let's do a simple experiment. Imagine an American over divorced Republican. You got it? at the next desk mentioned something about the current US president. Which of us is right? Exactly... It seems to be the same but the buyer persona built on the basis of such an image is imprecise and not very accurate. It may refer to completely different social groups with different needs and different motivation.
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