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In this way, the page crawling operation is faster, suggesting the contents of each page for indexing. 3. Meta descriptions This element of SEO copywriting is perhaps one of the most historic within optimization techniques. These are descriptions that anticipate the content of the page and have the aim of encouraging the user to click to learn more about the topic. Basically, these are those short lines of text that appear in search results, immediately after the page title and URL. In the image, an example relating to the first result for the search " what is account based marketing.
Seo copywriting - meta description example The meta description is also an excellent tool for wedding photo editing service attracting traffic and improving the click-through-rate, the rate of clicks per view, further increasing positioning. 4. Page titles To ensure excellent performance for the most strategic pages of the site, impactful titles must be designed. Piquing the reader's interest and curiosity is the goal, but including the keyword in the title is essential for SEO. 5. Content strategy The most up-to-date trends in SEO copywriting see.
The spread of particularly rich and in-depth pages, we are even talking about 2000 words in some cases, which act as a pillar for a given topic. seo copywriting - content strategy structureWith a series of satellite pages, called clusters , which link to the pillar, it suggests to search engines that this is where all the answers are found and favors positioning. In the image, you can see an example of the structure of an optimized content strategy, with the pillar in the center and the clusters around it, connected through internal links.
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