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Companies that are bidding in the same auctions Keyword analysis Similarweb - provides information on web and channel traffic, uncovers keyword trends, and reveals engagement metrics Social media analysis Sprout Social - you can measure follower growth, engagement, hashtag trends, conversions, and paid content performance Facebook ad library - allows you to search for ads that are run across Facebook, Instagram, and other Meta products AI tools for competitor research Brandwatch - a tool that monitors the online presence of rival brands Sprout Social - an AI tool that helps you understand how competing brands are performing on social media Other resources you can consider include Google Trends, TikTok Creative Center, and Meta Ads
Library ChatGPT - use everyone's favorite AI co-pilot to crunch the data and insights you've gained from the other tools Become a Successful Digital Marketing Strategist Put digital strategies at the heart of your business to drive awareness, leads Exit Mobile Number List and revenue. DMI’s Digital Strategy course will help you understand your customer and brand story, hone your financial and team management skills, optimize your digital channels and become a digital leader. RELATED Be Quiet & Listen: How & Why Your Brand Should Use Social Listening AI in Digital Marketing - The Ultimate Guide Related Content eBooks: The DMI Guide to Digital Marketing for Small Business Webinars: Webinar: Amplify Your Project Management Skills With PMI Toolkits: One-Year
Gantt Calendar Template Articles: The State of Data Privacy in Articles: Why BB Marketing Is Boring. And How To Fix It Share via: Clodagh O’Brien CLODAGH O’BRIEN Clodagh O'Brien is a content creator and strategist. Over the last years, she has created and managed content for many SMEs and global brands. She's passionate about digital marketing and the impact of technology on culture and society. You can find her on Twitter or LinkedIn.
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