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It is common for many entrepreneurs to initially use their own networks to contact customers. This is especially true when we talk about WhatsApp. However, it is very important to know how to take the next step. Migrating to WhatsApp Business is essential for communication to become more professional. In today's post, we'll look at why you should switch your account from the personal app to WhatsApp Business, as well as the features offered by the business version that will simplify connecting with customers. We'll also teach you how to get a free business phone number so you can keep your personal and professional lines separate, even on a tight budget. What are the benefits of a WhatsApp Business account? When interacting with customers, WhatsApp has two major benefits: convenience and reach. Purchased by Facebook, now Meta, in 2014 for US$22 billion, the app is one of the most used messengers in the world. In 2020, the application reached the mark of 2 billion users worldwide. His progress was impressive.
The platform has seen its size double since 2017, when the first billion users were announced. Among Brazilians, WhatsApp is the most popular application in Brazil. A survey released at the beginning of 2022 reveals that, in addition to being the app most opened by Brazilians (54%) throughout the day, it grew by more than 5% in usage time in just six months, totaling 33% of respondents. The app is also the one that appears most on Industry Email List the home screen of Brazilian devices, being present on 54% of phones. In other words, the reality is that a large proportion of Brazilians have easy access and are familiar with the platform. In thget audience. Why should you switch to a WhatsApp Business account? If you're still wondering why you should switch from the traditional version of WhatsApp to a WhatsApp Business account, know that changing account types unlocks additional features. Now, we'll talk about how this tool can help you provide better customer support and messaging.
WhatsApp Business, you can, for example: 1. Brand identification Business accounts are identified as such to users. This way, when speaking to your company through the messaging app, they will know that it is a company, which gives the contact a more professional appearance. In addition, it is also possible to create a profile of your company with all the important information about your brand included. This helps establish your brand and makes it easier for customers to find information such as your company website, physical store address, logo, opening hours, among other information. 2. Make a catalog to showcase your products and services You want them to know what else you have to offer once you get them to communicate with you. For this, WhatsApp Business offers the “Catalog” feature. This tool allows your business to showcase your items so consumers can quickly find what they are looking for. Each catalog item can contain information such as price, description and product code. Your catalog acts as a showroom for your products and services. You won't need to send each item, price, and description to each customer individually with this tool.
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