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Notable Benchmarks Government, nonprofit and education seem to continually top the charts, and even the disastrous wasn’t an exception. Government open rates rose from in to in , nonprofit open rates – from in to in , and education open rates – from in to in Consumer packaged goods had open rates in early , but the rate was boosted considerably due to the lockdown later in the year. and Aerospace , with Food and Beverage and Retail, which traditionally rank low, gaining momentum due to the increased need for home deliveries. As regards to CTRs, the government placed first once more,
with Real Estate, Design and Construction, as well as Agriculture, Forestry, Fishing and Hunting following behind. In a nutshell: Average open rate stands at Average CTO stands at Average CTR stands at Average unsubscribe rate stands at Average Lebanon Phone Number Data bounce rate stands at Online Shopping Is on the Rise Due to obvious reasons, online shopping has witnessed a boom. With people around the globe being unable to perform regular daily shopping, brands who managed to improve their services to include home delivery have prospered during the pandemic. Note that since many people were simply forced to turn to online shopping, they have realized its benefits.
As a result, it is expected that the trend will continue in the future, so if you still don’t ship your products, jump on the bandwagon fast. Mind the Timing of Your Campaigns If recipients don’t see your emails, no matter how good your offer is, it will all be in vain. It is, therefore, paramount to mind the timing of your campaigns. To do that efficiently, you need to know your customers’ time zones especially if you operate internationally. Various stats show that the best time to send an email is around AM or PM. These estimates are, actually, valid for “regular” times and target mostly -to- workers.
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