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Is it still possible to do inbound marketing with the GDPR? Can I still use HubSpot for my inbound marketing strategy ? Do I need to change my forms? What will happen to the contacts in the database? What actions should I take? Do I need to update my privacy policy? In this article we will try to answer these questions comprehensively. Starting from the assumption that the information reported must be verified as appropriate. Does GDPR go against inbound marketing? NO! Indeed, there are only opportunities Saying that the new European General Data Protection.
Regulation thwarts inbound marketing would be like tying a boxer's hands behind his back and expecting him to win. With this demonstration by contradiction we mean that not only does the GDPR absolutely not conflict with inbound marketing, but on the contrary it favors its diffusion . Both have one central web designs and development service element in common: consensus . The new General Data Protection Regulation, in fact, requires that people give explicit and free consent to the processing of their data and the user must be able to modify or revoke this consent easily at any time. Does it remind you of anything familiar? Thanks to inbound marketing strategies, the user himself decides if and when to receive information.
It follows that the people you communicate with every day must have a real interest in receiving news and communications from you and can decide to stop receiving them at any time by unsubscribing from your emails or unfollowing your social media channels. network. New call-to-action What changes with the GDPR? At this point we can say without a shadow of a doubt that if you are implementing an inbound marketing strategy you are on the right side and in line with the requirements of the GDPR . What you will need to do instead is simply slightly review some aspects of data collection.
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